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How to sustain relationships within your community

Mon, Feb 24, 2014

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When you’ve built a community for your mentorship program, it’s very important to “keep in touch” so that you are aware of any issues, needs or requests your community has on a regular basis. This way you can continually create value and provide the service they need. Furthermore, it builds trust and has your community more engaged in your program.

Here are 6 ways you can stay connected with you community:

  1. LOOK OUT FOR OPPORTUNITIES (events, programs, clients and contracts) AND RESOURCES (articles, websites, social media) that may be of interest to your clients and forward these to them.

  1. MAKE CONNECTIONS FOR YOUR CLIENTS outside of those participating in your mentorship program. Look out for potential clients, collaborators and peer-champions.

  1. HAVE A NEWSLETTER with value-add content so you can send it out on a weekly basis.

  1. HAVE OFFICE HOURS set every week where you can make yourself available to your community via Google Hangout or another video-conferencing software. Perhaps you can plan to hangout at a nearby coffee shop if your clients live and work nearby. Nothing beats an in person connection.

  1. CHECK IN WITH MENTEES once a month at least to see how things are progressing and where you can be of assistance. Always express gratitude and excitement when you speak to them.

  1. CELEBRATE YOUR MENTEE AND PARTNER SUCCESSES  VIA SOCIAL MEDIA. Make sure it fits with the rest of your social media strategy and doesn’t take away from your ability to retain the engagement of your followers.

Do you have any other recommendations on how you can stay connected to the members of your mentorship program?

Let us know in the comments below on the blog or on Facebook.

Mentor on!

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